Experience Design Creative Producing General Management

Zach Zamchick,
President & CEO

Zach Zamchick is a producer of immersive experiences. From story-driven spectacles to nightlife events and escape rooms, his imagination has filled abandoned churches, decommissioned military vessels, and a 50,000 square foot warehouse in Beijing. His passion for people makes him a natural leader of cross-disciplinary teams, translating project vision to chefs, designers, and creative technologists alike.

If creative development is his forté, structure is his obsession. From budgets and agreements to marketing campaigns and audience flow, Zach is adept at breaking big ideas into their component parts. It is that combination of right- and left-brain thinking that has made him a frequent collaborator for the producers of Sleep No More and Queen of the Night.

Zach served as General Manager for BASE Entertainment in Las Vegas, overseeing the development of new theatrical concepts and managing business operations for Criss Angel Mindfreak. He acted as the Business Administration Manager at production glue, and became a key player in their New Business Development efforts in response to the COVID-19 pandemic. He has worked with CAMP: A Family Experience Company, Beat The Bomb, and countless independent theatrical productions. He is currently a Senior Director of Brand Experiences at United Entertainment Group.

Zach is a proud alumnus of the Commercial Theater Institute’s 14-Week Program, an Original Content Producer at 54 Below, and an alumnus of both Odyssey Works’ and Playing With Reality’s interactive intensives. He has spoken on Immersive Theater Panels at SVA and Raw Haus.

Contact him directly at zach@zamchick.com.
Check out his portfolio here.

 

Collaborators

 

Julia Noulin-Mérat (Design & Production Specialist)
www.noulinmeratstudio.com
Julia Noulin-mérat is a triple American, Canadian and French citizen. Ms. Noulin-Mérat is an international producer and production designer and the founder of Noulin-Mérat Studio, an intrepid NYC production design firm that specializes in Theater, Film & TV, with an emphasis in Opera and immersive site specific theatre. In addition to her work as Associate Producer for Boston Lyric Opera, Julia Noulin-Mérat is the co-artistic director for Guerilla Opera. She has designed over 400 opera, theater and television productions, including 15 new operas and 22 new plays and produced 50 shows. She has commissioned new works from composers; Hannah Lash, Andy Vores, Adam Roberts, etc.

Nick O’Leary (Gaming Specialist)
www.nickoleary.com
Nick O’Leary is a New York based director and creator of theater, interactive experiences, and live events. Drawing on a background in games, production design, and immersive events, Nick’s original creations have ranged from intimate one on one experiences to dazzling musical spectacles, including collaborations with writers, game designers, performance artists, and choreographers. Born and raised in New England, he has developed new work with The Playable Theatre Project (MA), The American Repertory Theater (MA), Guerilla Opera (MA), Actors Theatre of Louisville (KY), The Flea Theater (NY), Exquisite Corpse Company (NY), The 24 Hour Plays (NY), Dacha Theatre (WA), Rising Sun Performance Company (NY) and more.

Brandon Powers (Creative Director, Choreographer, and Tech Specialist)
www.brandon-powers.com
Brandon Powers creates seamless visceral experiences across physical and virtual space. He collaborated with Lance Weiler, Nick Fortungo, and Rachel Ginsberg on the AI-powered immersive installation, Frankenstein AI, which had its world premiere at the 2018 Sundance Film Festival, choreographing an AI-powered dance performance. Currently, he is creating interactive choreography for Queerskins, a VR saga, co-produced by Intel Studios. He also collaborated with the Suraj Patel Congressional Campaign to create an immersive artist infused pop up experience for voters. Brandon worked alongside Tony Award winner Andy Blankenbuehler for Bandstand (Broadway/Paper Mill Playhouse) and created work at La MaMa, HERE, Ars Nova, and Performance Space NY. Brandon is a proud graduate of Northwestern University, Associate Member of SDC, and staff member of Musical Theatre Factory. He has spoken about the intersection of arts and technology at Creative Tech Week, the TCG National Conference, and Lincoln Center. Instagram: @bpow33;

Kai Kim (Interactive Performance Specialist)
https://www.alyssakimcreative.com/
KAI KIM (she/they) is a queer, Asian, gender non-conforming person named one of 25 immersive creators to watch in NYC by No Proscenium. 

Kim has created numerous interactive and immersive experiences and directs for both stage and film. Work includes collaborations with various companies: Director/Interactive & Experience Design, Journey Lab & Wildrence; Associate Producer, Interactive PlayLab (Director: Jeff Wirth); Interactive Performance Specialist, Zamchick & Company; Featured Artist, Fatchix, Inc. Kim was the interactive performance consultant for The Bad Years, by Kerrigan/Lowdermilk, directed by Stephen Brackett. Kim has led numerous workshops in interactive performance technique and also helped craft interactive curriculum at The Cincinnati Playhouse in the Park for their education and community engagement department.


Gary Zamchick (Ideation Specialist)
Gary Zamchick has worked in and out of world-class technology labs, design firms, and Universities. He served for three years as strategic designer within AT&T Labs Research and as Principal Experience Designer for the world-acclaimed architecture firm Rockwell Group. He has designed the Disney World parade, hospitality experiences for Marriott, banking experiences for Citibank, on-demand learning models for IBM, kiosks for intelligence agencies, and innovation labs for Coca Cola. He currently serves as Strategic Designer in Residence at Cornell Tech and recently designed a "Moonshot LaunchPad" for NYC. Gary teaches in the computer science department at Columbia University. He was also the illustrator of the best-selling "French for Cats" humor book series.

Cati Pishal (Operations & Safety Specialist)
Cati Pishal is an NYC-based stage manager, dramaturg, writer, and consultant. She got her start in immersive project management working with Punchdrunk on their acclaimed New York City production of Sleep No More. She has worked locally, regionally, and internationally on projects such as The Bad Years (Kerrigan & Lowdermilk), The Golden Lotus & Peter Pans' Adventure Island (Broadway Asia), My Life Among the Serial Killers (The Viewpoints Collective), The Visitation (Witness Immersive), and Beloved/Departed (Linked Dance Theatre). She has extensive experience in Customer Experience Management for startups such as Birchbox, Daily Harvest, and The Wing. Cati holds a BA in Theatre Producing & Management from Marymount Manhattan College and an MA in Performance Studies from Tisch.

Amishar Frutkoff (Music Specialist)
Amishar is a Music Manager, entrepreneur, educator and coffee enthusiast. He is the founder and owner of Frutkoff Projects Llc a boutique music management company, dedicated to experiences at the intersection of music, media, performing arts and technology that cultivate creators and make a cultural and social impact. Amishar acts as an ambassador for Sofar Sounds and was introduced to immersive theatre as a sound design assistant for the The Bad Years by Kerrigan/Lowdermilk workshop. He also Co-founded VenUse, a NYC based startup that provides affordable rehearsal spaces in established venues. Amishar studied Music Production and Business and holds a B.S in Music Business from Berklee College of Music.